yoeti
A first social app for kids

Learn social media, together.

Yoeti is a small, private meme app where kids learn how social media works: following channels, posting, reacting and running their own channel, with a grown-up alongside every step.

Yoeti's Updates screen: today's meme drops and followed channels
A Yoeti channel with memes and emoji reactions

Real social media skills, in a safe place

The habits kids need online are easier to learn when the stakes are low and someone they trust is watching out for them.

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Run a channel

Kids create their own channels, post memes, updates and polls, and watch their followers grow.

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React, don't reply

Emoji reactions instead of comment threads. Lots of fun, very little room for unkindness.

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Learn to curate

Follow, unfollow, pin, repost: choosing what to see and share is a skill too.

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Everything gets checked

Every picture and post gets an AI check, then a grown-up says yes before anyone sees it.

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Kind "not this time"s

If a post isn't approved, kids see a short, kind reason, so it's a lesson rather than a telling-off.

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No strangers

No public sign-up and no private messaging. Friends join only with a parent's invite and consent.

The parent Review screen with Approve and Don't post buttons

You're in the loop, not in the way

Grown-ups get a simple Review screen. The AI does the first check and flags anything worth a closer look; you decide.

  • Approve or turn down posts with one tap, and send a kind reason
  • Pause an account at any time; paused kids can look but not post
  • See everything your own child has posted
  • Delete an account whenever you like
More for parents

Honest about the busy bits

To make a small community feel alive, Yoeti has friendly made-up followers called Yoeti fans. They follow channels, react and vote in polls, and they're always labelled Yoeti fan so kids know who's real. It's a gentle way to talk about something real social media doesn't tell you: not every like comes from a person.

Built by parents, for parents

Yoeti started as one family's answer to "can I have WhatsApp?" It's invite-only, ad-free and free to use.